Stupid water advertising

Aquafina has launched a new ad spot that I will call the "Purification" campaign. What exactly they are trying to purify by describing how many times their water is purified I'm not exactly sure. It certainly couldn't be an effort to discredit the silly notion that bottled water is not actually better than most public water supplies. They couldn't be suggesting that you are pure-r if you drink their product, could they?

*sheesh*