Wednesday, January 14, 2009

In the U.S., we will do anything to market anything.

Well... Our auto industry is tanking because they make cars people don't want, and they rely on outdated corporate models and development strategies. Oh, and did I mention that their advertising stinks. All you need to do is watch a football game and count the number of cookie-cutter pick-up truck ads for the latest models which were designed and produced on the assumption that the market for big trucks would never shrink. Thanks to the congressional bailout, though, the companies' marketing budgets are safe — safe to continue trying to sell us on these ever-larger vehicles. Safe enough, in fact, to make an ad as bad as this one...

H/t to Gawker for this one.