Monday, May 12, 2008

more ad stupidity

Nobody ever said ads had to be true to their market, right? In fact, sometimes it's better if an ad creates an aspirational feeling rather than depicting reality, right? Right. As Exhibit A, I offer this page from this week's Target circular.

Beautiful girl? Check. Aspirational look on face encouraging shoppers to feel good about themselves? Check. Correlation between sale items and visuals? Um, not so much. Why? Take a look at the product just below the headline... the weight-loss product. Yeah, and the smoking cessation lozenges below it. Oh, and the prenatal vitamins at the top of that column. Yeah... the real target here doesn't look much like the model.